Execution

In the year 2016, the Garv Hai franchise embarked on a unique quest – one that went beyond the ordinary realms of sports marketing. Their mission was simple yet profound: to celebrate the hard work that goes into an athlete’s journey and not merely the final outcome. Fast forward to 2019, and their vision had evolved. It wasn’t just about promoting sports; it was about discovering, nurturing, and honoring the hidden gems among everyday people, those athletes who were yet to make their mark on the grand stage.

And it was in 2023 that something truly remarkable unfolded. The source of inspiration for this new endeavor was none other than the timeless refrain of ‘Vande Mataram,’ a phrase that stirs the hearts of every Indian. This powerful sentiment ignited a brilliant idea: to create a rendition of this iconic national  song. The aim was clear – to celebrate and support some of India’s finest athletes as they set their sights on the Asian Games 2023.

This rendition of ‘Vande Mataram’ was not just a musical project; it was a collaborative masterpiece. The talented duo, Kedar-Bhragav, and the soul stirring performance of the Shillong Choir Company breathed life into this campaign. Their mission was to ignite a deep sense of pride and love for the tricolor in the hearts of all who heard it.

But this was no ordinary remake; it was a remarkable reinterpretation, a testament to unity across India’s diverse tapestry. The Garv Hai franchise had the privilege of having 11 exceptional voices from the illustrious Shillong Choir, each representing a unique facet of India’s rich cultural fabric.

Adani Group ‘our clients’ ended up adopting it as their signature anthem, symbolizing unwavering support for India’s success on the global sporting stage. It embodied patriotism, celebration, and a profound connection to India’s participation in global sporting events.

The masterminds behind the ideation, are our founders. The strategy and execution of this incredible campaign played a crucial role in bringing this vision to life. From storyboard to production to distribution, they had orchestrated every aspect, turning a simple idea into a powerful narrative of pride, unity, and unshakable support for India’s Olympic athletes